AdTech Europe

Add-ons: what they are and what they cost

Add-ons plug into a platform you already rent, license or own. Each one adds a specific capability, and each is priced on its own.

The seven add-ons

Add-on Works with Monthly License Source code
Omnichannel Buying DSP $300 $15,000 $30,000
Curated Marketplace DSP $200 $10,000 $20,000
Publisher Ad Server SSP $300 $15,000 $30,000
Traffic Quality ADX $300 $15,000 $30,000
Supply Intelligence ADX $200 $10,000 $20,000
Tracking & Attribution DMP $200 $10,000 $20,000
AI Agent Connector All $100 $5,000 $10,000

How add-ons are billed

  • Monthly: the monthly price plus a one-time setup fee equal to one month.
  • Yearly: ten months' price for twelve months, with no setup fee.
  • License or source code: one payment, or twelve monthly payments with a setup fee of one payment.

Add-ons are paid the same way as your platform: by card or wallet through Stripe, and licenses and source code can also go through Escrow.com. Every payment comes with an invoice.

Do I need add-ons?

No. Each platform works on its own. Add only the ones you need, when you need them.

Add-ons vs plugins

Add-ons are larger product modules. The plugin marketplace is separate: 108 smaller plugins and tools in ten categories, with payment gateways free.

Full price list: adtech.eu/pricing.

Nov 13, 2026

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