The Programmatic ADX works on its own. Add-ons and plugins extend it; each has its own price and is paid the same way as your platform.
ADX add-ons
| Add-on | Monthly | License | Source code |
|---|---|---|---|
| Traffic Quality | $300 | $15,000 | $30,000 |
| Supply Intelligence | $200 | $10,000 | $20,000 |
| AI Agent Connector (all platforms) | $100 | $5,000 | $10,000 |
See Traffic quality on the ADX, Supply Intelligence on the ADX and AI Agent Connector.
Marketplace plugins that work with the ADX
| Plugin | Price | What it does |
|---|---|---|
| Header Bidding | $3,000 one payment | Prebid Server, more buyers per impression |
| Dynamic Margin | $2,490 one payment | Margin set per bid, never below your minimum |
| CTV & OTT Pack | $2,500 one payment | Connected TV and streaming, VAST and VMAP |
| DOOH Screens Pack | $2,500 one payment | Out-of-home screens and play logs |
| Traffic Shield | $1,990 one payment | Per-partner QPS caps, flood blocking |
| Brand Safety Connector | $2,990 | IAS or DoubleVerify pre-bid verdicts |
| AI Defender | $199 / month | Daily AI blacklisting of suspicious sources |
| Malvertising Scanner | $149 / month | Daily landing page checks |
More
Nov 13, 2026