Supply Intelligence is an ADX add-on that uses AI to read and score the places ads could run, so you know what a source really is before the first impression is bought.
How it works
- Read: pages and apps are opened and their content is read: category, language and safety.
- Score: each source gets a verdict based on content and real results such as click quality and engagement.
- Decide: buy the good, test or watch the rest, block the bad.
Three views of every source
- Content: content category, brand-safety verdict, language and page changes over time.
- Behaviour: click quality, engagement rank, conversion signals and format consistency.
- Supply: feed scorecards, new and rotating domains, supply mix by spend and transparency coverage.
Why an exchange needs it
- Feed Scorecards give every supply partner a clear grade.
- Domain Rotation Watch catches blocked sites returning under new names.
- Supply Mix shows where spend really goes.
Supply is re-scored every day, and verdicts are given per placement.
Price
$200 a month (plus $200 setup) or $2,000 a year; $10,000 as a license; $20,000 with source code. See Supply Intelligence (ADX add-on).
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Nov 13, 2026