Supply scorecards and researching sources before you buy

Before your advertisers spend on a source, it helps to know what it really is. The platform scores supply in several ways.

Built into the platform

From the release notes, v8.1 (August 2026):

• A quality scorecard for every supply feed.
• Supply diversity watch — so you're not over-dependent on one source.
• Newly registered and rotating domains flagged.

And v7.9: a click quality score for every placement, and junk domain names refused before bidding.

Supply Intelligence add-on

Supply Intelligence researches placements before you spend:

• Content — category, brand-safety verdict, language and page changes over time.
• Behaviour — click quality, engagement rank, conversion signals, format consistency.
• Supply — feed scorecards, new and rotating domains, supply mix by spend, transparency coverage.

Each source gets a next step: buy, test or block.

A simple routine for operators

1. Each week, open the feed scorecards.
2. Look for feeds with falling scores or a high share of new domains.
3. Move budget to the best feeds; put the weakest on review.
4. Check supply diversity — if one feed carries most of the spend, add a second.

Partner availability, inventory access, formats and regional coverage may vary based on account requirements, approval processes and integration agreements.

Related: How supply works: SSPs, exchanges and QPS · How AI-powered fraud detection works