White Label DSP: Supply & Integrations

• Bringing your own supply partners

  Your White Label DSP is not limited to a predefined inventory package. If you already have supply relationships, they can be evaluated for integration into your platform. What can be brought in Existing SSP accounts Direct publisher inventory Ad exchange accounts XML feeds Other direct inventor...

• How supply works: SSPs, exchanges and QPS

  Your DSP launches connected to curated global supply out of the box. You do not need your own SSP or exchange contracts to start. The supply ecosystem Campaigns connect to a diverse mix of SSPs, ad exchanges, publisher networks, mobile inventory providers and direct traffic sources — including ...

• Integration methods: OpenRTB, XML, API and custom

  The platform supports several ways of connecting demand and supply, so you can work with different partner technologies and commercial models. OpenRTB Connect compatible SSPs and ad exchanges using industry-standard real-time bidding protocols. This is the default path for most programmatic part...