AdTech Europe

White Label DSP: Supply & Integrations

  • Advertising Inventory: channels, fees and getting started

    If you don't have supply partners yet, AdTech Europe's Advertising Inventory gives your DSP media to buy within days. What you get 10 media channels: Display, Video (in-stream), Native, Push, Pop-Under, DOOH, In-App, Audio, HTML5 and TV (real-time bidding for connected TV). 24/7 creative review...

  • Bringing your own supply partners

    Your White Label DSP is not limited to a predefined inventory package. If you already have supply relationships, they can be evaluated for integration into your platform. What can be brought in Existing SSP accounts Direct publisher inventory Ad exchange accounts XML feeds Other direct inventor...

  • Buying video supply: in-stream checks and OMID viewability

    Video is where buyers most often pay for placements that aren't what they claim — "in-stream" ads that run in tiny or hidden players. The Video Signals & OMID plugin ($2,500) addresses this. What it checks Strict in-stream checks — real in-stream placements only. Video placement types — in-...

  • Curated Marketplace: buying quality-checked placement lists

    The Curated Marketplace add-on gives your advertisers ready-made placement lists that were checked for quality before they spend. How a placement gets listed Every placement must pass four checks: Traffic quality Content review Click behaviour Measurable delivery — sources that can't be measur...

  • Having partners connected for you: the Integrations service

    If you'd rather not build endpoints yourself, AdTech Europe's Integrations service connects and tests partners for you. What can be connected Supply — SSPs, networks and publishers over OpenRTB and XML Demand — DSPs, networks and agencies Payment gateways — card, wallet and local payment method...

  • How long does it take to connect a new supply partner?

    Usually a few days for a standard partner: endpoint setup, a short test, then live traffic. Custom APIs depend on the scope. The four steps From the supply partners page: Apply. The partner tells us about its supply and formats. Review. We check the inventory and its ads.txt / sellers.json, an...

  • How supply works: SSPs, exchanges and QPS

    A DSP buys traffic from supply sources: SSPs, ad exchanges, ad networks, publisher networks and direct publishers, connected over OpenRTB or XML. Where your supply comes from Our Advertising Inventory — programmatic web, app and CTV supply across ten media channels, with fraud protection and 24...

  • Integration methods: OpenRTB, XML, API and custom

    The platform supports several ways of connecting demand and supply, so you can work with different partner technologies and commercial models. OpenRTB Connect compatible SSPs and ad exchanges using OpenRTB 2.5 and 2.6. This is the default path for most programmatic partners. XML feeds Support f...

  • Open auction or private deals: how supply is bought

    Traffic can be bought two ways: in the open auction, against every other buyer, or through a private deal agreed with a partner. Knowing the difference helps you choose for each advertiser. Open auction Every eligible buyer bids on each impression in real time. The best bid wins. Best for: reac...

  • Premium Supply: a measured tier you can sell

    Premium Supply is a curated supply tier made only of placements whose delivery can be measured and verified. Release v8.2 introduced it as buy only curated, measurable placements. What it is From the Premium Supply plugin ($2,500, one-time): Only measured, verified placements. The list is refr...

  • Supply scorecards and researching sources before you buy

    Before your advertisers spend on a source, it helps to know what it really is. The platform scores supply in several ways. Built into the platform From the release notes, v8.1 (August 2026): A quality scorecard for every supply feed. Supply diversity watch — so you're not over-dependent on one...

  • Which countries and formats can I buy?

    A common first question from operators: where does the traffic come from, and in which formats? Formats Supply connected to AdTech Europe covers the ten formats in the campaign form: pop, push, native, display, video, in-app, audio, HTML5, TV and DOOH. Supply partners send traffic over OpenRTB ...

  • Whitelists: account-level lists of sites and apps

    A whitelist is a list of sites and apps a campaign is allowed to buy. The opposite — a blocklist — lists what it must never buy. Both work together. The Whitelists plugin — $290 From Whitelists: One list shared by many campaigns — change it once and every campaign that uses it follows. Import ...