Video is where buyers most often pay for placements that aren't what they claim — "in-stream" ads that run in tiny or hidden players. The Video Signals & OMID plugin ($2,500) addresses this.
What it checks
- Strict in-stream checks — real in-stream placements only.
- Video placement types — in-stream versus other placements identified.
- Player size and placement checks.
- OMID viewability — Open Measurement viewability that buyers trust.
- Video reports.
Why it matters for your advertisers
Video CPMs are higher than display. If part of the budget lands in placements that don't meet in-stream rules, cost per real view rises fast. Measured viewability lets you show advertisers what they actually got.
Formats on the platform
The DSP buys in-stream and out-stream video, and connected TV placements. Release v8.3 also added video ads for TikTok and YouTube through the channel connectors.
Good practice
- Separate in-stream and out-stream into different campaigns — they perform differently.
- Judge video by cost per completed or viewable view, not just CPM.
- Use a curated or whitelisted list for brand video.
Partner availability, inventory access, formats and regional coverage may vary based on account requirements, approval processes and integration agreements.
Related: Ad formats and creative specs · Traffic quality reporting