AdTech Europe

Curated Marketplace: buying quality-checked placement lists

The Curated Marketplace add-on gives your advertisers ready-made placement lists that were checked for quality before they spend.

How a placement gets listed

Every placement must pass four checks:

  1. Traffic quality
  2. Content review
  3. Click behaviour
  4. Measurable delivery — sources that can't be measured are left out

Placements are re-scored every day. When one fails, it comes off the list; new placements that pass are added. Every change is kept in the history.

List types

  • Premium — the highest-scoring placements
  • By format — pop, push, native, display and video
  • By country — local supply that passed
  • Brand safe — content reviewed before listing
  • Your own — whitelists you build and keep

Using a list

Pick it in the campaign form — one click applies it. A Quality Receipt shows what was checked on the traffic bought.

Cost

$200 / month + $200 setup, or $2,000 a year with no setup fee; license $10,000, source code $20,000. Premium lists carry a premium — ask for current terms.

When to use it

  • New advertisers who don't want to research sources.
  • Brands that need a clean, explainable placement list.
  • Your own default list for low-risk campaigns.

Partner availability, inventory access, formats and regional coverage may vary based on account requirements, approval processes and integration agreements.

Related: Blacklists and placement controls · Reporting protection to your clients

Nov 13, 2026

Not finding what you're looking for? Contact Us Directly