The Core Upgrades category extends what the DSP itself can do.
Premium Supply – $2,500 one-time (DSP)
A curated supply tier made only of placements whose delivery can be measured and verified. Offer it to advertisers as a premium option at your own price. Released with v8.2 (September 2026): "buy only curated, measurable placements".
Programmatic Ad Server – $3,500 one-time (DSP, SSP)
Adds a complete ad-serving layer to manage, deliver and track creatives across campaigns and inventory, including impression and click tracking, creative rotation, frequency controls, delivery rules and real-time reporting.
Whitelists – $290 one-time (DSP)
Account-level whitelists of sites and apps that can be attached to many campaigns at once. Change the list once and every campaign that uses it follows.
How they relate to add-ons
- Curated Marketplace (add-on, $200/month) gives ready-made, daily-updated placement lists checked for quality, and works with your own whitelists.
- Premium Supply is the higher tier of placements for brands that need it.
- Publisher Ad Server (SSP add-on, $300/month) is aimed at publishers selling zones and direct deals.
Who buys them
- Operators selling to brand advertisers: Premium Supply.
- Teams managing many campaigns: Whitelists.
- Platforms serving their own creatives: Programmatic Ad Server.
See the plugin marketplace.
Related: Curated Marketplace (DSP add-on) · The plugin library