50+ plugins and tools extend the DSP, organised into six categories:
- AI & Automation — see AI & Automation plugins
- Anti-Fraud & Security — see Anti-Fraud & Security plugins
- Integrations — payments and enablement, see Payment integrations and Advertiser enablement plugins
- Core Upgrades
- Customizations
- Reporting & Analytics
Availability
The plugin library is available on DSP License and DSP Acquisition. Several headline plugins — the Claude AI suite, White Label Reseller, ADX and DMP integration, the DSP mobile app — are also offered as individual add-ons. See What's included, and what's an add-on.
How to choose
Don't install everything on day one. Each plugin is something to configure, understand and support. Start with the ones that address a problem you actually have:
- Losing budget to bad traffic → Anti-Fraud & Security
- Advertisers needing hand-holding → AI & Automation and the enablement plugins
- Taking deposits → payment integrations
- Reselling the platform itself → White Label Reseller
Related: The three DSP ownership models
Sep 7, 2026