The Targeting & Data category gives campaigns sharper ways to find the right people, mostly for the DSP and DMP.
Smarter targeting
- Contextual AI Targeting ($1,990): AI reads each page and matches ads to its topic, without cookies or personal data.
- Geo-fencing ($1,490): a radius around stores, venues or areas; ads show only to people inside it.
- Weather Targeting ($990): raise or lower bids by local weather (rain, heat, cold, snow) with city-level forecasts.
Audiences
- Lookalike Audiences ($1,990): audiences that look like your best customers, built from converters or customer lists.
- Audience Import ($1,490): bring audiences from Segment and other CDPs, or upload a file.
- Value Bidding ($1,990): raise or lower bids by audience, based on who actually converts.
Consent
- Consent Manager ($990): IAB TCF 2.2 consent banner for your publishers.
- Cookiebot ($1,490) and OneTrust ($2,490): pass existing consent into targeting and reporting.
- Google Consent Mode v2 (free): the signals Google requires for EU traffic.
Choosing
- Privacy-first reach with no personal data: Contextual AI Targeting.
- Local businesses: Geo-fencing.
- Strong customer lists: Lookalikes plus Value Bidding.
See the plugin marketplace.
Related: Consent management for the DMP · The plugin library
Nov 13, 2026