Yes, at three different levels.
1. Plugins — 50+ tools across AI & Automation, Anti-Fraud & Security, Core Upgrades, Customizations, Integrations and Reporting & Analytics. Available on License and Acquisition. See The plugin library.
2. Platform customization
- DSP License — limited customization, partial infrastructure control
- DSP Acquisition — unlimited customization, full infrastructure control, full source code access
See DSP License vs DSP Acquisition.
3. Custom development
For anything beyond configuration, AdTech Europe builds bespoke ad tech — custom DSPs, SSPs, ad exchanges, ad servers, traffic management systems and entirely novel solutions. See What types of custom projects can you develop?.
Which route do you need?
- A capability that exists as a plugin → install it.
- A change to how the platform behaves → Acquisition.
- A system that doesn't exist yet → custom development.
Choosing custom development when a plugin would do is the most common and most expensive mistake here. Check the plugin library first.
Sep 7, 2026