Custom development covers the full lifecycle of ad tech creation — requirements, architecture and build, using technologies proven in real advertising environments.
What can be built
- DSP — demand-side platforms
- SSP — supply-side platforms
- Ad exchange (ADX)
- Ad servers
- Traffic management systems
- Entirely bespoke advertising solutions
Who it's for
Advertisers, publishers, networks and media owners who need full control, transparency and ownership over their advertising technology.
The principle
With custom development you are not adapting your business to software — the software is built around your business.
Before choosing custom development
It's the most expensive route, and often unnecessary. Check first whether:
- A plugin already provides it — see The plugin library
- DSP Acquisition with source code access would let you build it yourself — see DSP License vs DSP Acquisition
Custom development is right when the system you need doesn't exist. It's the wrong answer to a problem a configuration change would solve.
Related: How do I start a custom development request? · How long does a custom development project take?