The process
- Form submission — describe your vision
- Initial consultation — requirements discussed in detail
- Proposal & agreement — scope, timeline and cost agreed
- Development & integration
- Delivery & ongoing support
What the form asks
- Type of platform — DSP, SSP or other
- Budget range — bands starting from around $15,000
- Your requirements and timeline
Preparing well
The consultation is far more productive if you arrive with:
- The problem, not the solution. "We need X because Y doesn't work" produces a better system than a feature list.
- Volume expectations — request rates and data volumes drive architecture more than features do.
- Integrations you depend on.
- A real budget range. It determines what's feasible; withholding it wastes both sides' time.
Start at adtech.eu/custom-development.
Related: What types of custom projects can you develop? · How long does a custom development project take?
Sep 7, 2026