AdTech Europe

Which budget range should I pick on the development request form?

The AdTech Development request form asks for a platform budget, so the team can recommend an approach that fits. The ranges are:

  • $15,000 – $25,000
  • $25,000 – $35,000
  • $35,000 – $50,000
  • $50,000 or more

How to choose

  • Smaller additions (a new integration, an API, a plugin or a feature on an existing platform) usually sit in the lower ranges.
  • A full custom platform (DSP, SSP, exchange or ad server) usually sits in the higher ranges.
  • If you are unsure, pick the range you are comfortable with. The budget guides the recommendation; it is not a contract.

What happens next

  1. You send the form with your project details.
  2. A consultation to discuss what you need.
  3. A proposal with timelines and costs.
  4. Development and connection to your systems.
  5. Delivery and handover, with ongoing support.

Nothing is built before you have the proposal.

Starting point

Project budgets start at $15,000.

Send your request on AdTech Development. Related: What does a custom development project cost? and How do I start a custom development request?.

Nov 13, 2026

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