What does a custom development project cost?

Custom ad tech projects at AdTech Europe have budgets starting at $15,000. You receive a proposal with timelines and costs before anything is built.

Budget ranges on the request form

When you send a project through the custom development page, you pick a range:

• $15,000 – $25,000
• $25,000 – $35,000
• $35,000 – $50,000
• $50,000 or more

What drives the cost

• What you build: a custom DSP, SSP, ad exchange, ad server, traffic management system, or integrations, APIs and plugins.
• Starting point: building new or adding features to an existing platform. Both are offered.
• Integrations: analytics, payments, fraud detection and traffic sources.
• Timeline: simple additions take weeks; full platforms take months.

The process

1. Form: send your project details.
2. Consultation: discuss what you need.
3. Proposal: timelines and costs.
4. Development: built and connected to your systems.
5. Delivery: handover, with ongoing support.

Smaller needs

If you only need one tool connected, the Custom Integration plugin ($499 one-time) or the Integrations service (from $990) may be enough. If an existing platform almost fits, licensing it ($25,000) and customizing can cost less than building from scratch.

Book a demo to talk it through.

Related: How do I start a custom development request? · How long does a custom project take?