Custom Development

  • Can I request features that aren't in the standard products?

    Yes. Bespoke features are exactly what custom development is for. But check the cheaper routes first Plugins — 50+ across AI, anti-fraud, core upgrades, customizations, integrations and analytics. See The plugin library. Configuration — the platform is deeply configurable; ask support whether i...

  • Can third-party services be integrated into a custom platform?

    Yes. Integration is a standard part of custom development, and custom platforms are designed to integrate seamlessly with the programmatic ecosystem. Commonly integrated Supply — SSPs and exchanges via OpenRTB and XML Verification — IAS, DoubleVerify, HUMAN Security, Pixalate, GeoEdge Data — DM...

  • Do you build from scratch, or customize existing solutions?

    Both, and the right choice depends on how much of what you need already exists. Customizing an existing platform Faster, cheaper and lower risk. The base is already proven in production. DSP Acquisition provides full source code, so extensive modification is possible without starting over — see...

  • How do I start a custom development request?

    The process Form submission — describe your vision Initial consultation — requirements discussed in detail Proposal & agreement — scope, timeline and cost agreed Development & integration Delivery & ongoing support What the form asks Type of platform — DSP, SSP or other Budget range...

  • How long does a custom development project take?

    Timelines depend entirely on scope, and are agreed in the proposal stage — before development begins — so you have a delivery date rather than an open commitment. What drives the timeline Scope — a focused tool versus a full platform Integrations — each external system adds work, and third-part...

  • Is scalability built into custom projects?

    Yes. Custom development focuses on performance-driven architecture, real-time data processing and flexible infrastructure that supports growth from day one. Why this matters especially in ad tech Ad tech systems fail at scale in ways ordinary applications don't. A bidder must respond within an ...

  • Is there ongoing support after delivery?

    Yes — delivery and ongoing support is the final stage of every custom development project, not the end of the relationship. What to agree before delivery Support scope — bug fixes only, or ongoing enhancement? Response times for different severities. Who maintains it — your team, ours, or both....

  • What types of custom projects can you develop?

    Custom development covers the full lifecycle of ad tech creation — requirements, architecture and build, using technologies proven in real advertising environments. What can be built DSP — demand-side platforms SSP — supply-side platforms Ad exchange (ADX) Ad servers Traffic management systems ...

  • Will my custom solution be exclusive to my business?

    Exclusivity is agreed in your proposal and agreement, before development begins — and it's worth settling explicitly rather than assuming. What to clarify in the agreement Ownership — who owns the delivered code. Exclusivity — whether the same solution can be built for others, and for how long....