Both give you ownership. The difference is how deep that ownership goes.
| DSP License | DSP Acquisition | |
|---|---|---|
| Price | $25,000 one-time | $50,000 one-time |
| Installments | 5× $5,000 (+$2,500 setup) | 5× $10,000 (+$5,000 setup) |
| Platform ownership | Licensed | Full ownership |
| Source code access | — | Full access |
| Customization | Limited | Unlimited |
| Infrastructure control | Partial | Full |
| Redistribution rights | — | Available as an add-on |
| Scalability | High | Unlimited |
| Onboarding | Full | Full + priority |
| Support | Dedicated | Priority dedicated |
| Deployment | 5–7 business days | 5–7 business days |
Both include OpenRTB and XML integrations, ADX integration, the Claude AI Automation Suite, the White Label Reseller plugin, 50+ plugins and tools, your own traffic integrations via XML and OpenRTB, 1,000+ SSP inventory access and ad fraud protection.
Choose License if you want to own and operate the platform but are content to work within its configuration, and don't need to modify the code itself.
Choose Acquisition if you need to change how the platform works, want full infrastructure control, or intend to redistribute the technology — redistribution rights are only available on Acquisition.
The decisive question is usually redistribution and source code. If you plan to resell the technology itself rather than the media, you need Acquisition.
Related: The three DSP ownership models · Which model should I choose?