Yes — white-label branding is included on every plan: White Label DSP, DSP License and DSP Acquisition.
Your advertisers see your brand at every touchpoint — custom domain, logo, colour palette, transactional emails. There is no AdTech Europe branding anywhere in the platform they use.
How deep the customization goes differs by plan
| White Label | License | Acquisition | |
|---|---|---|---|
| White-label branding | Yes | Yes | Yes |
| Customization | — | Limited | Unlimited |
| Infrastructure control | — | Partial | Full |
| Source code access | — | — | Full |
| Redistribution rights | — | — | Add-on |
In practice
- White Label — brand it as yours; the platform's behaviour is fixed.
- License — brand it and configure it, within the platform's designed limits.
- Acquisition — change anything, including the code.
The White Label Reseller plugin (included with License and Acquisition) lets you resell branded platforms to your own clients — see What's included, and what's an add-on.
Related: The three DSP ownership models · DSP License vs DSP Acquisition
Sep 7, 2026