Fully. Custom domain, logo, colour palette, transactional emails and every touchpoint your advertisers see. There is no third-party branding anywhere on the platform.
Your advertisers sign in at your domain, see your brand and are billed at your rates. They never encounter AdTech Europe.
Three ways to run it
- White Label DSP — $500/month, fully managed, live in 24 hours
- DSP License — own the licensed platform, with limited customization
- DSP Acquisition — full source code ownership and unlimited customization
See The three DSP ownership models for the full comparison.
Reselling the platform itself
The White Label Reseller plugin (included with License and Acquisition) lets you offer branded platforms to your own clients. Redistribution rights are available as an add-on on Acquisition — see What's included, and what's an add-on.
There is also a dedicated White Label DSP product with its own documentation, covering the managed subscription in depth — start at What is the White Label DSP?.
Related: Do all plans include white-label customization? · DSP License vs DSP Acquisition