The Programmatic DSP is one platform with three control panels: you run the business, your advertisers run their campaigns, and your publishers run their inventory.
1. Admin panel: you run the business
User roles and permissions, campaign oversight, inventory approval, fraud tools, revenue tracking, billing, audit logs and API keys.
2. Advertiser panel: they run their campaigns
A campaign builder for every format, targeting by geo, device, OS and browser, creative management, analytics, conversion tracking and retargeting. Advertisers can set a goal for CTR, CPA or CPV and let campaigns optimise themselves.
3. Publisher panel: they run their inventory
Zone management, revenue analytics, demand-source controls, ad code generation, traffic filtering, payouts, GDPR, COPPA and CCPA settings, and header bidding support.
Ten formats, one campaign form
| Format | What it is |
|---|---|
| Display | Banner, interstitial and responsive ads |
| Video | In-stream and out-stream video |
| Native | Ads inside publisher content |
| Push | Messages on mobile and desktop |
| Pop-Under | Full pages that load behind the window |
| In-App | Banners, interstitials and rewarded video |
| Audio | Digital radio, podcasts and streaming |
| HTML5 | Interactive and animated creatives |
| TV | Connected TV and streaming placements |
| DOOH | Billboards, transit and in-store screens |
No QPS fees
The DSP has no QPS fees and no QPS limits.
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