The Programmatic DSP reports in real time. Spend, delivery and results update as they happen, so advertisers do not wait for an overnight file to know how a campaign is doing.
What advertisers see
- Headline numbers: spend today, impressions, clicks, conversions and cost per result.
- Placement breakdown: which sites and apps brought spend, share and conversions.
- Conversions over time, updated live.
- A clear status on every campaign, with the reason when a campaign gets no traffic (for example a bid that is too low or targeting that is too narrow).
What the operator sees
The admin panel adds business views: revenue tracking, campaign oversight, billing and audit logs, plus API keys for pulling data into your own systems.
Recent reporting upgrades
Release v8.4 (October 2026) rebuilt reporting and tracking: profit view and ready-made report views, hour ranges in reports, "why is there no traffic" answers on every campaign, city-level statistics on a 3D globe and a conversion health check.
Extra reporting plugins
Optional plugins add Profit View, City Map & 3D Globe, White Label PDF Reports, Google Sheets daily reports (free) and Data Export to BigQuery or Amazon S3. See the plugin marketplace.
More on the DSP page and in the release notes.
Related: Release notes and platform updates · The DSP's three control panels