Buying
- Real-time bidding across 1,000+ SSP integrations
- Unlimited QPS — no caps or throttling, see Do you impose any QPS limitations?
- OpenRTB and XML integrations, plus your own supply, see Can the DSP integrate with my existing ad tech stack?
- Ad Exchange (ADX) integration, see Ad Exchange (ADX) integration
Formats
Display, video, native, push, pop-under, in-app, HTML5, audio, DOOH and TV — see How is performance optimized across formats?.
Targeting
Geo (country, region, city, ZIP, radius), device and device model, OS, browser, carrier, ISP, ASN, connection type, language, dayparting, frequency capping, IAB categories, domain and app lists, SubID/URL/keyword lists, and audiences.
Optimization
Automatic CTR, CPA and CPV optimization, automated rules, A/B testing, and AI-assisted bid steering — see AI & Automation plugins.
Quality
Real-time pre-bid and post-bid fraud protection, verified supply, blacklists and third-party verification — see Is fraud detection and prevention included?.
Reporting
Real-time analytics with drill-down, conversion tracking, CPA and ROAS reporting, and multi-currency budgeting.
Platform
Full white-label branding, 20+ languages, 50+ plugins (The plugin library), and lifetime free upgrades. Current version v7.7 — see Release notes and platform updates.
Related: What is the AdTech Europe Platform?