Yes โ and it is free. AdTech Europe Ad Fraud Protection is included with the programmatic advertising inventory at no additional cost.
What it detects
Bot traffic, IVT and SIVT, data centre traffic, proxy and VPN abuse, click flooding, impression fraud, attribution fraud, and abnormal behavioural patterns.
Pre-bid and post-bid โ both
- Pre-bid filtering blocks bad traffic before any spend is committed.
- Post-bid scanning analyses delivered traffic for advanced fraud that only reveals itself after the fact.
No latency cost. Pre-bid decisions are processed in milliseconds, within strict real-time bidding timeouts. Protection does not cost you auctions.
AI-driven
Machine learning models continuously analyse traffic behaviour and adapt to new fraud techniques, reducing false positives and improving accuracy over time.
Full transparency. Dashboards, reports and logs show blocked IPs, sources and the reason for each block โ so you can see what was refused on your behalf, not just what you bought.
Customizable. Thresholds, rules and whitelists can be set per advertiser, per campaign or per traffic source.
Scale: built to handle billions of requests per month.
Platform-agnostic: it can also be integrated with third-party DSPs, SSPs, ad servers and custom programmatic solutions.
Effect on performance: eliminating invalid traffic typically produces higher CTR, lower CPA, cleaner conversion data and improved ROAS.
Related: Anti-Fraud & Security plugins ยท Are industry and privacy standards supported?