Advertising Inventory

  • Are all formats optimized uniformly?

    No — and they shouldn't be. Each format has its own performance profile, and optimizing them identically produces bad decisions. Why uniform optimization fails Pricing models differ. Push is CPC; most others are CPM. Comparing raw cost figures across them is meaningless. Click-through rate is n...

  • Can I target multiple platforms simultaneously?

    Yes. Omnichannel advertising is managed and optimized from a single campaign, across every media channel — display, video, native, push, pop-under, DOOH, in-app, audio, HTML5 and TV. What sharing a campaign means Targeting, budgets and reporting are shared, so you're not rebuilding the same cam...

  • How do I get started, and what does the inventory cost?

    Pricing tiers All tiers include full access to the same premium inventory, media channels and programmatic features. The only difference is your monthly ad spend and the fee against it. | Tier | Fee | Monthly ad spend | |---|---|---| | Tier 1 | 20% | Up to $50K | | Tier 2 | 15% | Up to $100K | ...

  • How do I track campaign performance?

    Real-time analytics cover impressions, clicks, conversions and cost, with drill-down by campaign, creative, placement, source, geo and time. Conversion tracking Three methods: S2S postback (most reliable), tracking pixel, and server-side tracking. The essential step: pass {CLICK_ID} in your cl...

  • Is fraud detection and prevention included?

    Yes — and it is free. AdTech Europe Ad Fraud Protection is included with the programmatic advertising inventory at no additional cost. What it detects Bot traffic, IVT and SIVT, data centre traffic, proxy and VPN abuse, click flooding, impression fraud, attribution fraud, and abnormal behaviour...

  • What ad formats are available through this inventory?

    All programmatic media channels, manageable from a single campaign: Display · Video · Native · Push · Pop-Under · DOOH · In-App · Audio · HTML5 · TV Each is optimized for desktop, mobile and in-app environments for cross-platform reach. Detail on each format How does programmatic display adve...

  • What benefits do advertisers gain from this inventory?

    High-quality traffic from trusted publishers, curated rather than aggregated. Cross-platform versatility across devices and channels from one campaign. Real-time analytics with drill-down for strategic decisions. Advanced fraud protection included at no extra cost, ensuring genuine user interacti...

  • Who are the supply partners and how is this different from standard access?

    AdTech Europe integrates with 1,000+ supply-side platforms and ad exchanges, including Google ADX and Amazon Ads, alongside premium partners such as Galaksion, Adeum, FlairAds, Ultrads, Hueads and AdxFact, plus publisher networks and mobile inventory providers. Partner availability, inventory ac...