Yes. Omnichannel advertising is managed and optimized from a single campaign, across every media channel — display, video, native, push, pop-under, DOOH, in-app, audio, HTML5 and TV.
What sharing a campaign means
Targeting, budgets and reporting are shared, so you're not rebuilding the same campaign per channel or reconciling separate reports afterwards.
Devices and environments
Desktop, mobile and tablet, across both in-app and web, on every major operating system.
Why run multiple channels together
- Deduplicated frequency. Managed as one campaign, frequency capping applies across channels rather than each one capping independently — which is how audiences get over-messaged without anyone noticing.
- Comparable data. Same attribution, same reporting, genuinely comparable cost per outcome.
- Budget flows to what works rather than sitting in a channel because it was bought separately.
A caution: creative requirements differ sharply by channel. The same asset does not work across audio, DOOH and push — see What ad formats are available through this inventory?. Multi-channel means one campaign, not one creative.
Sep 7, 2026