Yes. The programmatic inventory supports both OpenRTB and XML, so you can connect over whichever protocol your systems use.
OpenRTB
- The industry standard for real-time bidding.
- Best for display, video, native, in-app, audio and CTV buying from a DSP.
XML feeds
- Commonly used for pop and push supply.
- Useful if your buying system works with feed-style responses.
What is included whichever protocol you use
- 24/7 creative reviews
- Real-time fraud protection
- AI log scanning of raw logs for anomalies
- Mainstream and adult traffic, kept separate
- Prepaid or Net 30 terms
Getting connected
- Contact the team and say which protocol you use.
- Your connection is set up and tested.
- Inventory is ready within 5 business days.
If you need help mapping fields or connecting a partner, the Integrations service (from $990) connects and tests endpoints for you.
More on Advertising inventory. Related: How do I get started, and what does the inventory cost? and Which industry standards does the platform follow?.
Nov 13, 2026