Your White Label DSP is not limited to a predefined inventory package. If you already have supply relationships, they can be evaluated for integration into your platform.
What can be brought in
- Existing SSP accounts
- Direct publisher inventory
- Ad exchange accounts
- XML feeds
- Other direct inventory sources
How it works
- Your existing commercial agreements stay yours — you run them under your own terms, through your branded DSP.
- New integrations can be developed where a partner needs something custom.
- Sources can be activated selectively, and different sources can serve different ad formats.
- Partner-specific approval requirements may apply.
Managing supply over time
Supply connections can be enabled, disabled, prioritized, filtered or expanded as your business develops. You're not locked into the mix you launch with.
The process
- Select your supply sources — choose from available integrations, or tell us which SSPs, exchanges, networks and publishers you want connected.
- Configure the integration — via OpenRTB, XML, API or a custom method. See Integration methods: OpenRTB, XML, API and custom.
- Activate and monitor — turn sources on selectively and watch quality. See How AI-powered fraud detection works.
To discuss a specific partner, request a custom supply integration.
Sep 7, 2026