Which countries and formats can I buy?

A common first question from operators: where does the traffic come from, and in which formats?

Formats

Supply connected to AdTech Europe covers the ten formats in the campaign form: pop, push, native, display, video, in-app, audio, HTML5, TV and DOOH. Supply partners send traffic over OpenRTB 2.5 / 2.6, and pop and push also by XML.

Countries

Supply is bought worldwide. But volume and price vary a lot by format and country: a format can be plentiful in one country and thin in another.

How to see what's available

1. Use traffic discovery in the platform to see volumes and suggested bids for a format and country before launching.
2. Ask us. Tell us your target geos and formats and we share available volumes.
3. Start small. Run a test campaign to see real delivery and prices.

Adding more supply

If you need more traffic in a market, you can bring your own supply partners, or have them connected for you through the Integrations service. See also supply partners.

Partner availability, inventory access, formats and regional coverage may vary based on account requirements, approval processes and integration agreements.

Related: How supply works: SSPs, exchanges and QPS · Traffic discovery and bid guidance