The demand partner program is for DSPs, ad networks and agencies buying programmatically. Connect to the supply on AdTech Europe through one seat and buy checked traffic across formats and countries. See Demand partners.
Why connect
- Filtered before the bid: bots, fake domains and unsafe placements are removed before you see them.
- All major formats: pop, push, native, display, video, in-app and more.
- Full transparency: domain, app, schain and sellers.json on every request.
- Flexible deals: open auction or private deals per partner.
- One contact for setup, volumes and billing.
Protocol
OpenRTB 2.5 / 2.6. Standard OpenRTB integrations can go live quickly; typically a few days covering endpoint setup and a short test before traffic flows to your seat.
Commercials
- No fixed minimum spend. Formats, geos and volumes are agreed with each partner.
- Supply comes from many countries. Share your geos and available volumes are provided.
What ads are allowed
Ads must follow the Advertising Policy. Restricted categories such as gambling, dating, finance and crypto need prior approval.
Quality checks
Pre-bid filters and post-delivery checks remove invalid traffic.
Next step
Apply through the demand partners page, telling the team what you buy and where.
Related: What ads are allowed? · How do I become a supply partner?
Nov 13, 2026