Every buyer and seller on the Programmatic ADX is a partner with its own endpoint, formats and limits.
Which partners you can connect
- Supply side: publishers, SSPs and networks.
- Demand side: DSPs, networks and agencies.
- Your own DSP: your AdTech Europe DSP can buy from your own exchange.
Protocols
OpenRTB, the industry standard, and XML feeds for pop and push.
Adding a partner
Connecting a partner takes a few fields:
- Choose the side of the market: supply or demand.
- Choose the protocol: OpenRTB or XML.
- Choose the formats the partner trades: pop, push, native, display or video.
- Set a limit, for example 5,000 QPS.
- Save. Each partner gets its own endpoint.
Partner names
On a white label ADX you can show partners under your brand, by ID, or by their real names.
Need help with the integration?
The Integrations service builds endpoints and mapping, runs test traffic and watches the first days with you. Standard partners take days; custom APIs depend on scope.
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Nov 13, 2026