Running an exchange means debugging other people's traffic. The Programmatic ADX includes a bidstream monitor so you can see what actually happens between your supply and demand partners.
What it shows
- Live requests and responses flowing through the exchange.
- Win, loss and timeout reasons per partner, so you know why a buyer is not winning.
- Timeout tracking per partner, to spot slow endpoints.
The monitor first shipped in ADX v1.3 (October 2025) and was extended in v2.2 (April 2026).
How operators use it
- A demand partner says it is not winning. Check its loss reasons: floor too high, slow responses or no bids at all.
- A supply partner's revenue drops. Check whether its requests still reach the right buyers or are being shaped away.
- A new integration goes live. Watch the first requests and responses before sending full volume.
Related tools on the ADX
- Partner reports by day, hour and country.
- Exchange overview with traffic, spend and margin (v2.5).
- QPS limits per endpoint and allow/block lists per partner (v2.3).
The ADX speaks OpenRTB 2.6 and XML. See the ADX page and the release notes, or book a demo.
Related: ADX reporting: requests, bids, wins and partner health · Connecting supply and demand partners
Nov 13, 2026