Protocols
The Programmatic SSP supports OpenRTB and XML, for both supply and demand connections.
Connecting demand partners
On the SSP you decide who buys your publishers' traffic. In the demand section you:
- Connect OpenRTB and XML buyers.
- Set floors and a margin for each demand partner.
- Turn on passback, so an impression is not wasted when a buyer passes.
- Filter traffic before it reaches buyers.
The revenue view shows wins, share and your margin for every buyer, live.
Selling to AdTech Europe demand
If you want more buyers, the AdTech Europe supply partner program takes traffic from SSPs, ad networks and publishers over OpenRTB 2.5 / 2.6 or XML pop and push feeds, and connects it to the AdTech Europe DSP and the white-label platforms running on its technology. Integration usually takes a few days: endpoint setup, a short test, then live traffic. See Supply partners.
Need us to build the connection?
The Integrations service connects supply and demand partners, payment gateways, trackers and custom APIs for you: we build the endpoints and mapping, run test traffic and watch the first days with you. See Integrations service.
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