The Programmatic SSP lets your publishers sell every format they have. Five formats are supported:
| Format | What it is |
|---|---|
| Pop | Full-page traffic. |
| Push | Subscriber messages. |
| Native | In-content units. |
| Display | Standard banner sizes. |
| Video | In-stream and out-stream. |
How a format is chosen
Each zone has one format. When a publisher creates a zone in the portal, they pick the format, and the ad tag generated for that zone serves that format. A site can have as many zones as it needs, for example a top banner, an in-feed native unit and a sidebar.
Which buyers can take each format
You connect OpenRTB and XML demand partners. XML feeds are typically used for pop and push. You set floors and margins per demand partner, so each buyer only pays what you agreed. See Protocols and demand partners on the SSP.
More formats with plugins
Plugins from the AdTech Europe marketplace extend what the SSP can sell:
- CTV & OTT Pack ($2,500, one payment): connected TV and streaming inventory with VAST and VMAP support, ready for server-side ad insertion.
- DOOH Screens Pack ($2,500, one payment): digital out-of-home screens with venue types, play logs and per-screen reporting.
- Video Signals & OMID ($2,500, one payment): real in-stream placements only, player size and placement checks, and Open Measurement viewability.
More
Nov 13, 2026