All programmatic media channels, manageable from a single campaign:
Display · Video · Native · Push · Pop-Under · DOOH · In-App · Audio · HTML5 · TV
Each is optimized for desktop, mobile and in-app environments for cross-platform reach.
Detail on each format
- How does programmatic display advertising work? — standard IAB banners, the volume layer
- What are the benefits of video advertising? — pre-roll, mid-roll and outstream, VAST/VPAID
- How does native advertising improve engagement? — blended units on premium publisher supply
- What makes push notification advertising effective? — opted-in alerts, CPC
- How do pop-under ads work, and are they effective? — full-window performance placements
- What makes HTML5 advertising unique? — interactive and playable units
- How does in-app advertising benefit advertisers? — mobile app inventory
- What are the advantages of audio advertising? — streaming, podcasts and digital radio
- What is DOOH (Digital Out-of-Home) advertising? — digital screens in physical spaces
- How does programmatic TV advertising work? — CTV and programmatic television
Running multiple formats
Advertisers can run multi-format campaigns from one account, sharing targeting, budgets and reporting without duplicating setup — see Can I target multiple platforms simultaneously?.
Choosing: start with the format that matches the objective — performance formats (pop, push) for direct response, native and video for consideration, display for reach and retargeting. Then test across them rather than assuming.
Sep 7, 2026