Optimization runs at several levels, and combines automatic and manual control.
Automatic optimization
- CTR, CPA and CPV optimization applied to campaigns automatically.
- AI-assisted bid steering — bids adjusted hourly toward your goal, with non-converting sources blocked and weak geos pruned. Every action is logged. See AI & Automation plugins.
- A/B testing — creatives tested against each other with winners kept.
Rules you define
Automated rules pause, resume or adjust bids and budgets on your own conditions.
Quality filtering
Invalid traffic is removed pre-bid, so optimization works on real signal rather than noise — see Is fraud detection and prevention included?.
Are all formats optimized the same way? No, and they shouldn't be — see Are all formats optimized uniformly?.
The prerequisite everyone skips
Optimization toward outcomes requires conversion tracking. Without it, the system can only optimize for clicks — which on some formats is actively misleading. Wire tracking up before enabling outcome-based optimization, and verify it with a live test. See How do I track campaign performance?.
Related: What are the key features and capabilities of the DSP?