Real-time analytics cover impressions, clicks, conversions and cost, with drill-down by campaign, creative, placement, source, geo and time.
Conversion tracking
Three methods: S2S postback (most reliable), tracking pixel, and server-side tracking.
The essential step: pass {CLICK_ID} in your click URL so your tracker can attribute the conversion back. Omitting it is the single most common reason conversions read zero while clicks look healthy — and it fails silently.
Tracking macros
Pass campaign, creative, source, geo and cost data into your tracker. {COST} carries your cost per click or impression in USD, which is what makes true ROI calculation possible on your side.
Analytics integrations
Google Analytics and Google Tag Manager identifiers can be set per creative. Adobe Analytics is supported, and mobile attribution and behavioural analytics platforms are available — see Can the platform integrate with third-party systems?.
Third-party trackers
Voluum, RedTrack, Binom, Keitaro, BeMob, PeerClick, FunnelFlux and custom trackers.
Verify before you scale. A misconfigured tracker records nothing and throws no error. Run a live test click and confirm it lands before committing budget — the data lost meanwhile is unrecoverable.