AdTech Europe

Is adult traffic available in the inventory?

Yes. The Advertising Inventory service includes both mainstream and adult traffic, kept separate. It is listed among the features included in every plan.

How separation works for advertisers

  • Mainstream campaigns run on mainstream inventory.
  • Adult offers run only on adult-only inventory.

Policy rules for adult advertising

The Advertising Policy treats adult content as restricted content. It is allowed only with prior approval, correct targeting and any required licences, and only on adult-only inventory and in geos where it is legal.

Some content is never allowed, adult or not: sexual content involving minors in any form, illegal products, malware or deceptive ads.

Creative review

New creatives are reviewed around the clock (24/7). An ad must match its landing page, and landing pages must load, work on the targeted device and not trap the back button.

What it costs

The same tiered fee applies to all traffic: 20% up to $50K monthly ad spend, 15% up to $100K and 10% above that. Prepaid or Net 30 terms are available.

Getting started

Contact the team with your offer, formats and geos. Inventory is ready within 5 business days. Book a demo.

Related: How do I get started, and what does the inventory cost? · Is fraud detection included?

Nov 13, 2026

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