Tracking & Attribution shows which click made the sale. Conversion tracking is set up in one click, with plugins for the main store platforms, and results are sent back to every ad channel.
How it works
- Install once: add the store plugin (Shopify or WooCommerce) or one line of code to your site. No developer is needed with the store plugins.
- Track automatically: click IDs are added automatically and orders are matched to clicks.
- Credit the source: each sale is credited to the campaign and placement that earned it.
Features
- Order dedupe: one order is counted once.
- Postback (server-to-server) tracking is supported.
- Conversions sent back to programmatic campaigns and the connected search and social channels.
- Conversion health check warns you when something stops reporting.
- Profit view shows profit for each source, not only clicks.
Pricing
Tracking & Attribution works with the Programmatic DMP. It is sold the same three ways as the platforms:
| How you buy | Price |
|---|---|
| Monthly | $200 a month, plus a one-time setup fee of $200 |
| Yearly | $2,000 a year (12 months for the price of 10), no setup fee |
| License | $10,000 once, or 12 monthly payments |
| Full source code | $20,000 once, or 12 monthly payments |
Paying a license or the source code in 12 monthly payments carries a setup fee of one payment. See Add-ons overview and Payment methods and currencies.
Related: What is the DMP? · adtech.eu/tracking-attribution
Nov 13, 2026