Tracking & Attribution is the add-on for the Programmatic DMP. It shows which click made the sale, credits it to the right source, and sends the result back to every ad channel.
How it works
- Install once: add a store plugin, or one line of code, to your site.
- Track automatically: clicks get a click ID automatically and orders are matched to them.
- Credit the source: each sale is credited to the campaign, placement and channel that earned it, and counted once.
Ways to connect
- Store plugins for Shopify and WooCommerce: install and you are done.
- Site tag: one line of code.
- Postback: server to server.
- Channel upload: results back to search and social channels.
Keeping it honest
- Order dedupe: one order is counted once.
- Conversion health check and missing-tag warnings.
- Test conversions before going live, and a change history.
- Profit view: profit per source, not just clicks.
Why it belongs with the DMP
Converters, people who already bought, are one of the DMP's audience sources. Tracking feeds them, so exclusions and lookalikes stay current.
Price
$200 a month (plus $200 setup) or $2,000 a year; $10,000 as a license; $20,000 with source code. See Tracking & Attribution (DMP add-on).
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Nov 13, 2026