The Programmatic DMP works on its own. These add-ons and plugins extend it; each is priced on its own.
DMP add-ons
| Add-on | Monthly | License | Source code |
|---|---|---|---|
| Tracking & Attribution | $200 | $10,000 | $20,000 |
| AI Agent Connector (all platforms) | $100 | $5,000 | $10,000 |
Marketplace plugins that work with the DMP
| Plugin | Price (one payment) | What it does |
|---|---|---|
| Audience Import | $1,490 | Audiences from Segment and other CDPs, or a file |
| Lookalike Audiences | $1,990 | Audiences that look like your best customers |
| Value Bidding | $1,990 | Bids up or down by audience, by who converts |
| Contextual AI Targeting | $1,990 | Matches ads to page topics, no cookies or personal data |
| CRM Sync | $1,490 | Salesforce or HubSpot deals as conversions, contacts as audiences |
| HubSpot | $1,490 | HubSpot deals and contact lists |
| Salesforce | $2,990 | Closed Won deals as conversions, contacts as audiences |
| Pipedrive | $1,490 | Pipedrive deals as conversions |
| Geo-fencing | $1,490 | Ads only inside a radius around stores or venues |
| Weather Targeting | $990 | Bids by local weather |
| Consent Manager | $990 | TCF 2.2 consent banner |
| Cookiebot / OneTrust | $1,490 / $2,490 | Consent into targeting and reporting |
| Google Consent Mode v2 | Included | Consent signals for Google on EU traffic |
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Nov 13, 2026