The Programmatic DMP is one of four AdTech Europe platforms: DSP (buy traffic), SSP (sell inventory), ADX (run the marketplace) and DMP (know your audiences). Each works on its own and fits the others.
DMP and DSP
The most common pairing. Advertisers on your DSP use DMP audiences for retargeting and exclusions in their programmatic campaigns, and with Omnichannel Buying on search and social too. Conversions tracked with Tracking & Attribution flow back into the DMP as converters.
DMP with the SSP and ADX
The SSP and ADX handle supply. The DMP adds the audience side, so the business that runs the supply can also offer data-driven buying.
No QPS fees
Unlike a rented SSP or ADX, the DMP has no QPS fees and no QPS limits.
Buying everything together
The full stack (DSP, SSP, ADX and DMP) is $1,500 a month instead of $1,800, $75,000 as a license instead of $90,000, or $150,000 with source code instead of $180,000, with no setup fee. See The Full Stack.
Getting started
Pick the DMP on the pricing page, pay by card or wallet through Stripe (or Escrow.com for licenses and source code), and add your branding in Settings. Every plan includes full onboarding with setup done by our team, and team training. To see it before buying, book a demo.
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