Advertising Formats

  • How does in-app advertising benefit advertisers?

    In-app reaches users inside mobile applications rather than mobile web — where most mobile time is actually spent. Why it's distinct Attention — app sessions are focused and intentional in a way mobile browsing often isn't. Identifiers — apps provide device-level identifiers, making attribution...

  • How does native advertising improve engagement?

    Native units match the look and feel of the site they appear on, so they're consumed as content rather than filtered out as advertising. Why it works Banner blindness is real and learned — users skip anything shaped like an ad without registering it. Native sidesteps the pattern by not looking ...

  • How does programmatic display advertising work?

    Display is the workhorse of programmatic — standard IAB banners bought automatically through real-time bidding. How the auction works A user opens a page carrying an ad slot. The publisher's SSP sends a bid request describing the slot, the user's context and the page. Your DSP evaluates it agai...

  • How does programmatic TV advertising work?

    Programmatic TV — including CTV (connected TV) — buys television inventory through the same automated, data-driven process as digital. How it differs from traditional TV buying Bought by audience, not by programme. Targeting uses data rather than assumptions about who watches what. No upfront c...

  • How do pop-under ads work, and are they effective?

    A pop-under opens a full browser tab behind the active window. The user sees it when they close or minimise what they were doing. Specs Full window; creative is a URL redirect rather than an image. Frequency capping and geo/device targeting apply. Desktop and mobile web. Pricing: CPM. Best for...

  • How is performance optimized across formats?

    Optimization runs at several levels, and combines automatic and manual control. Automatic optimization CTR, CPA and CPV optimization applied to campaigns automatically. AI-assisted bid steering — bids adjusted hourly toward your goal, with non-converting sources blocked and weak geos pruned. Ev...

  • What are the advantages of audio advertising?

    Audio reaches listeners through music streaming, podcasts and digital radio — during activities where no screen is available at all. Why that matters Audio occupies moments no other format can reach: commuting, exercising, driving, working. It isn't competing for attention with other ads on a p...

  • What are the benefits of video advertising?

    Video carries more information per impression than any other format, which is why it commands higher CPMs and higher attention. Placements Pre-roll — before the content Mid-roll — during it Outstream — inside editorial content, not requiring a video player Specs VAST 2/3/4 and VPAID, MP4. Dura...

  • What is DOOH (Digital Out-of-Home) advertising?

    DOOH is programmatic advertising on digital screens in physical spaces — billboards, transit displays, retail screens, airports and similar. How it differs from every other format No individual targeting. You buy a screen, a location and a time — not a person. Targeting is geographic and contex...

  • What makes HTML5 advertising unique?

    HTML5 creatives are interactive rather than static — playable, expandable and dynamic units, with full event tracking. What that enables Playable ads — a mini-experience of a game or app inside the unit Expandable units that open on interaction Dynamic creatives that change content by context I...

  • What makes push notification advertising effective?

    Push delivers alerts directly to the device of users who have opted in to receive them. Why it performs The audience already subscribed, so it's permission-based rather than interruptive — and it reaches users when they aren't browsing at all, which no in-page format can do. That produces high ...