The platform offers ten formats in one campaign form. Each one suits some goals better than others. This guide uses the descriptions on the advertising formats page.
Quick guide by goal
| Goal | Formats to start with |
|---|---|
| Fast, high-volume traffic to a landing page | Pop-under (a full page behind the browser window, with frequency capping) |
| Promotions and re-engagement | Push (real-time messages on mobile and desktop) |
| Content-style reach that blends in | Native (in-feed articles, recommendation widgets) |
| Broad visual reach on sites and apps | Display (banner, interstitial, responsive) |
| Storytelling and brand impact | Video (pre-, mid-, post-roll and out-stream) and TV (connected, streaming and addressable TV) |
| Mobile app users | In-app (banners, interstitials, native, rewarded video) |
| Listeners | Audio (digital radio, podcasts, music streaming) |
| Physical locations | DOOH (billboards, transit, airport and in-store screens) |
| Rich, interactive creative | HTML5 |
Tips
- Test more than one. You do not need a separate campaign per format: all ten are available from one campaign form and reported together.
- Match the creative to the format. For pop-under, the landing page is the ad.
- Set a clear goal (CTR, CPA or CPV) so optimization works toward it.
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Related: How do pop-under ads work? · How does native advertising improve engagement?
Nov 13, 2026