Yes. All ten ad formats are available from one campaign form, and you do not need a separate campaign setup tool per format.
The ten formats
Display, Video, Native, Push, Pop-Under, DOOH, In-App, Audio, HTML5 and Programmatic TV.
What this means in practice
- One account: every format is managed from the same platform.
- One report: results for all formats are reported together, so you can compare them side by side.
- Same setup flow: push and pop-under are set up in the same campaign form as display. Pop-under adds frequency capping and real-time optimization.
- Every device: formats are optimized for desktop, mobile and in-app environments.
When to split formats into separate campaigns
Even though one form handles everything, it is often worth running a separate campaign per format when:
- creatives differ a lot (for example a 30-second audio spot versus a banner),
- you want a separate budget or bid per format,
- you want to compare cost per result cleanly.
Creatives
Each format needs its own creative type. If you need ads made for you, Creative Services covers all ten formats in packs of 10, 25 or 60.
See all formats on Advertising formats. Related: Which ad format should I choose for my campaign goal? and What creatives do I need for each ad format?.
Nov 13, 2026