Each format needs a different kind of creative. Here is what AdTech Europe's Creative Services team delivers per format, which is also a good checklist if you make your own.
By format
- Display: all standard sizes, static and animated.
- Video: short videos for in-stream and social.
- Native: images, headlines and descriptions.
- Push: icons, images and short texts.
- Pop-under: a landing page, because for pop-under the page itself is the ad.
- DOOH: landscape and portrait creatives for big screens.
- In-app: banners, interstitials, native units and rewarded video.
- Audio: 15 and 30 second spots, with companion banners.
- HTML5: animated and interactive creatives.
- TV: full-screen spots for connected TV and streaming.
Two extras worth having
- Ad copy: headlines and texts in several versions.
- Variations: several versions of each ad to test against each other.
Rules every creative must follow
The Advertising Policy requires that the ad matches the landing page, has no misleading buttons, fake close icons or fake notifications, and that landing pages load and work on the targeted device.
Ordering creatives
Packs of 10 creatives for $490, 25 for $990 or 60 for $1,990, in any of the ten formats. Send a brief (product, audience and goal) and receive files ready to upload, in every size.
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Nov 13, 2026