The Programmatic DSP buys ten ad formats from one campaign form, all served under your brand.
| Format | What it is |
|---|---|
| Display | Banner, interstitial and responsive ads |
| Video | In-stream (pre-roll, mid-roll, post-roll) and out-stream |
| Native | Ads that sit inside publisher content |
| Push | Messages on mobile and desktop |
| Pop-Under | Full pages that load behind the browser window |
| In-App | Banners, interstitials, native and rewarded video in apps |
| Audio | Digital radio, podcasts and music streaming |
| HTML5 | Interactive and animated creatives |
| TV | Connected TV, streaming and addressable TV |
| DOOH | Digital billboards, transit, airport and in-store screens |
Common creative specs
The upload screen in your platform always shows the exact sizes and limits it accepts. The usual specs are:
- Display — standard IAB sizes such as 300×250, 728×90, 160×600, 300×600, 320×50 and 970×250. JPG, PNG, GIF or HTML5, static or animated.
- Push — short title and body text, an icon and an optional large image. Keep texts short; push has strict character limits.
- Native — headline, description and an image (1200×628 is the common landscape size), with a sponsored label.
- HTML5 — a ZIP bundle, kept small (200 KB is the usual limit).
- Video — VAST tags or MP4 files, 6, 15 or 30 seconds, skippable or non-skippable.
- Pop-Under — a landing page URL. For pop-under, the page itself is the ad.
Pricing models
Formats are bought on CPM or CPC depending on the format, and campaigns can optimize automatically for CTR, CPA or CPV.
Multi-format campaigns
Advertisers run every format from one account, sharing targeting, budgets and reporting without duplicating setup.
Brand safety
Category and domain blocking, whitelists and blocklists, and pre-bid traffic checks apply across formats — see How AI-powered fraud detection works.
Need creatives made? Our Creative Services team makes ads for all ten formats.
More on each format: adtech.eu/advertising-formats