Six formats, all connected to curated global supply and served under your brand.
Pop-under — CPM
Full-tab placements opening behind the active window. Full window; frequency capping; geo and device targeting. Creative is a URL redirect. Desktop and mobile web.
Best for: performance, sweepstakes, app installs.
Push notifications — CPC
Direct-to-device alerts to opted-in audiences. Title 30 characters, body 45 characters, icon 192×192, image 492×328. Desktop and Android.
Best for: re-engagement, news, finance, dating.
Native — CPM
Blended units matching the publisher's look and feel. Headline 50 characters, image 1200×628, sponsored label. Desktop, mobile and in-app.
Best for: content recommendation, brand, lead-gen.
Display — CPM
Standard IAB banners. 300×250, 728×90, 160×600, 300×600, 320×50, 970×250. JPG, PNG, GIF or HTML5, static or animated. Desktop, mobile, tablet.
Best for: awareness, retargeting, prospecting.
HTML5 — CPM
Rich interactive creatives — playable, expandable and dynamic, with full event tracking. ZIP upload, max 200 KB, Google Web Designer compatible.
Best for: gaming, retail, automotive, telco.
Video — CPM
Pre-roll, mid-roll and outstream across web and CTV. VAST 2/3/4 and VPAID, MP4, 6s/15s/30s, skippable and non-skippable.
Best for: brand storytelling, product launches.
Devices and operating systems
Desktop, tablet and mobile across Windows, macOS, Linux, Chrome OS, iOS, Android and BlackBerry. Push is strongest on desktop and Android; iOS web push depends on subscriber opt-in.
Multi-format campaigns
Advertisers can run all formats simultaneously from a single account, sharing targeting, budgets and reporting without duplicating setup.
Brand safety
Native and display run on premium publisher supply with category and domain blocking. Video and push support publisher whitelists and blacklists, and AI fraud detection scans traffic automatically — see How AI-powered fraud detection works.