The Auto A/B Test Manager tests creatives against each other and keeps the winners, without anyone having to watch it.
How it works
- Attach multiple creatives to a campaign.
- The manager splits delivery between them.
- As results accumulate, weaker creatives are pruned and delivery concentrates on the ones performing.
What to test
Change one thing at a time — headline, image or call to action. Testing three creatives that differ in every respect tells you which one won but nothing about why, so you learn nothing you can reuse.
Give it enough volume
A test needs enough impressions and clicks per variant to mean anything. On a small daily budget spread across six creatives, no variant gets enough data and the "winner" is noise. Two or three variants is usually the right number.
Combine with rules
Pair A/B testing with Automated Rules: let the test find the best creative, and let rules protect the budget while it does.
Related: Ad formats and creative specs · AI creative generation