White Label DSP: Campaign Management
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The Auto A/B Test Manager tests creatives against each other and keeps the winners, without anyone having to watch it. How it works Attach multiple creatives to a campaign. The manager splits delivery between them. As results accumulate, weaker creatives are pruned and delivery concentrates on ...
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Automated Rules pause, resume, adjust bids or adjust budgets automatically, on conditions you define. Typical rules Pause a placement that has spent past a threshold with no conversions. Cut the bid on a source performing below target. Raise the bid on a source performing well. Pause a campaign...
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Blacklists and placement controls
Global blacklists let you block a domain, app, placement or IP once and have it apply across every campaign on your platform. One-click block works straight from any report — spot a bad placement in your data and block it without navigating anywhere. Per-source quality controls let you tune fil... -
Bulk actions and campaign management at scale
Once you're running more than a handful of campaigns, one-at-a-time management stops working. Bulk actions Select many campaigns or creatives and pause, resume, re-bid, re-budget or delete them at once. Use it to: Pause everything before a budget change, then bring it back. Re-bid a group of ... -
Campaign creation is a guided, step-by-step flow, redesigned to get a new advertiser to launch quickly without missing anything important. The flow Basics — name the campaign and pick the pricing model (CPM or CPC, depending on format). Budget — daily and total budgets, plus pacing. Targeting —...
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Mobile apps for iOS and Android have been announced, to manage campaigns away from a desk. Status: the apps are not yet generally available for download. They have been announced as part of the platform roadmap and are working through the app store release process. What they're intended to cove...
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If an advertiser's landing page goes down mid-campaign, every click bought after that moment is wasted. The landing-page guard stops that. What it does The platform monitors the campaign's landing page. If the page becomes unavailable, it automatically either: fails clicks over to a backup URL...
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Zero-bid alerts and bid recommendations
A campaign bidding below the market clears nothing and spends nothing — and from the outside it looks identical to a campaign with no inventory. Zero-bid alerts tell you when a campaign is sitting below the market and therefore winning nothing. The recommended-bid hint shows what the traffic yo...