White Label DSP: Campaign Management
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The Auto A/B Test Manager tests creatives against each other and keeps the winners, without anyone having to watch it. How it works Attach multiple creatives to a campaign. The manager splits delivery between them. As results accumulate, weaker creatives are pruned and delivery concentrates on ...
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Automated Rules pause, resume, adjust bids or adjust budgets automatically, on conditions you define. Typical rules Pause a placement that has spent past a threshold with no conversions. Cut the bid on a source performing below target. Raise the bid on a source performing well. Pause a campaign...
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Blacklists and placement controls
Global blacklists let you block a domain, app, placement or IP once and have it apply across every campaign on your platform. One-click block works straight from any report — spot a bad placement in your data and block it without navigating anywhere. Whitelists work the other way round: an acco... -
Bulk actions and campaign management at scale
Once you're running more than a handful of campaigns, one-at-a-time management stops working. Bulk actions Select many campaigns or creatives and pause, resume, re-bid, re-budget or delete them at once. Use it to: Pause everything before a budget change, then bring it back. Re-bid a group of ... -
Campaign statuses and the "why no traffic" answer
Since release v8.4, every campaign shows one status, with alerts, and a plain answer to "why is there no traffic?". This article explains how to read it. One status per campaign Each campaign has a single, clear status — the same on every channel when the advertiser buys across channels (see Om... -
Choosing an ad format for a campaign
The campaign form offers ten formats. Picking the right one is the single biggest decision an advertiser makes, because it decides the audience mindset, the price and the creatives needed. The ten formats | Format | Best for | |---|---| | Pop-Under | Cheap volume, offers that work on a full lan... -
Every format is built from one campaign form, so advertisers learn it once. The flow Format — pick any of the ten formats: display, video, native, push, pop-under, in-app, audio, HTML5, TV or DOOH. Where and who — countries, devices and audiences. See Targeting options available to your adverti...
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Daily budgets and pacing: why a campaign spends unevenly
Advertisers often expect a daily budget to be spent in an even line through the day. In practice spend follows the traffic, and pacing decides how much of the budget is used when. How pacing works The daily budget is the most a campaign can spend in a day. Pacing spreads that budget across the ... -
Getting told when new matching traffic appears
Traffic is not static. New sources join, and some campaigns miss traffic they would have bought with a slightly different bid or target. The Opportunity Alerts plugin tells advertisers when that happens, instead of leaving them to check the inventory by hand. How it works The advertiser opens a... -
Mobile apps for your advertisers
Your advertisers can manage their campaigns from a phone in two ways. 1. A mobile app in your own brand The White Label Mobile App plugin gives your advertisers an iOS and Android app with your name, logo and colours, published under your own store listing. Stats, budgets and alerts on the go ... -
Optimization goals: CTR, CPA and CPV
Campaigns on the platform tune themselves toward a goal: CTR, CPA or CPV. Picking the right one matters more than any other setting. The three goals CTR (click-through rate) — more clicks per impression. Good for traffic and awareness with a click. CPA (cost per action) — a target cost per conv... -
Setting different bids per source and country
One bid for a whole campaign is rarely right everywhere. A source that converts well in Germany may be worth twice as much as the same source in another country. The Source Bid Optimizer lets advertisers set separate bids per traffic source and country. What it adds Bids per source and country,... -
If an advertiser's landing page goes down mid-campaign, every click bought after that moment is wasted. The landing-page guard stops that. What it does The platform monitors the campaign's landing page. If the page becomes unavailable, it automatically either: fails clicks over to a backup URL...
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Zero-bid alerts and bid recommendations
A campaign bidding below the market clears nothing and spends nothing — and from the outside it looks identical to a campaign with no inventory. Zero-bid alerts tell you when a campaign is sitting below the market and therefore winning nothing. The recommended-bid hint shows what the traffic yo...