Getting told when new matching traffic appears

Traffic is not static. New sources join, and some campaigns miss traffic they would have bought with a slightly different bid or target. The Opportunity Alerts plugin tells advertisers when that happens, instead of leaving them to check the inventory by hand.

How it works

1. The advertiser opens an inventory view that fits their campaign, for example push traffic in France on Android.
2. They save the view as an alert.
3. The platform runs daily checks.
4. When new sources or missed traffic that fit appear, they get an email or an in-app notification.

What advertisers do with an alert

• Add the new source to the campaign, or create a small test campaign for it.
• Adjust the bid if the alert shows missed traffic the campaign was outbid on.
• Ignore it if the source doesn't fit; the alert stays set for the next change.

Why it matters to operators

Advertisers who find new traffic keep spending. Alerts bring them back to the platform with a reason to act, rather than letting a campaign slowly run out of good sources. The plugin costs $490 one time and works with the DSP.

Related: Traffic discovery and bid guidance · Zero-bid alerts and bid recommendations