Every format is built from one campaign form, so advertisers learn it once.
The flow
- Format — pick any of the ten formats: display, video, native, push, pop-under, in-app, audio, HTML5, TV or DOOH.
- Where and who — countries, devices and audiences. See Targeting options available to your advertisers.
- Bid and budget — the bid (CPM or CPC, depending on format), daily budget and pacing.
- Goal — optimize for CTR, CPA or CPV.
- Creatives and preview — attach approved creatives and see the ad before it goes live. See Ad formats and creative specs.
- Launch.
Shortcut: the AI Campaign Wizard builds a campaign from a website address.
Traffic previews before you commit
During creation, advertisers see traffic volume previews and bid recommendations based on the targeting selected, plus availability by country and traffic source. There are also clear warnings when a targeting selection will significantly restrict traffic — the single most useful guard against a campaign that launches and never delivers.
Frequency capping limits impressions per user per period. Set it before launch, not after.
After launch
Delivery starts once creatives are approved. Each campaign has one status, with alerts, and shows why it isn't getting traffic if it isn't. Run Campaign Health Check rather than changing settings at random.
Related: Bulk actions and campaign management at scale · Automated Rules